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Dealer Auction’s Privacy Policy

1. WHO WE ARE

Dealer Auction Limited and its subsidiaries (together "Dealer Auction") is a UK wholesale digital automotive marketplace. To provide you with the full range of Dealer Auction products and services, we need to collect and process information about you.

You can contact us at:

Dealer Auction
Central House
Leeds Road
Rothwell
Leeds
LS26 0JE

Dealer Auction is part of the Cox Automotive UK Limited ("Cox Automotive UK") group of companies which are listed below. References in this privacy policy to the "Cox Automotive Group" should be taken to include all of these companies:

Cox Automotive UK Limited
Manheim Limited
Movex Logistics Ltd
Nextgear Capital Limited

Cox Automotive Remarketing GmbH
Cox Automotive Retail Solutions Limited

It should be noted that Dealer Auction is a joint venture between Cox Automotive UK and Autotrader Limited ("Autotrader").

If you wish to contact our Privacy & Data Protection Team, you can do so by emailing ukca.dataprotection@coxautoinc.com.

2. WHAT WE COLLECT AND WHY

We process your data based on the lawful bases set out below. We may process information you provide based on more than one lawful ground depending on the specific purpose for which we are using it:

  • Contract: To enter into a contract with you and fulfil our contractual obligations to you (e.g. to publish your advert). This processing is necessary for us to provide the service you have requested such as registering, managing your account, and providing service updates and our support services.
  • Legitimate Interests: To process the necessary information to facilitate services that do not require a contract between you and Dealer Auction. This is necessary for advertising your vehicle and communicating the outcome of certain auctions with you so that the sale can be progressed by you and the buyer.
  • Consent: To provide information and take actions in relation to marketing services which you have opted-in to receive.

We use the information we collect to:

  • Enable the performance of the contract you are entering into when using our service;
  • Facilitate the sale of your vehicle and ensure that all parties involved are communicated with as appropriate;
  • Provide and administer the Website and related services and manage internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes, and to develop the Website and our products and services;
  • Generate an overall audience profile of visitors using the Website. We use this information to assist us in developing relevant content on the Website as well as encouraging automotive trade advertisers to place adverts for their stock or promotions on the Website; provide customers who have opted-in to receive marketing communications, with relevant and timely offers by email;
  • We share some of your information with the Cox Automotive Group to enable us to build up a profile of which of our group companies you do business with and what products and services you obtain from us. This to help us build up a more complete understanding of our customers and to inform our decisions around marketing;
  • Support our products and services such as alerting functionality;
  • Provide a user-friendly online search experience. This includes the use of website analytics tools as described further in our Cookie Policy;
  • Identify the location of visitors, to block disruptive or fraudulent use and to establish the number of visits from different countries.

Dealer Auction collects the following information when you set up an account:

  • Personal data including your name, address, email address, telephone number and mobile telephone number. This data is collected to register your account and place your adverts as well as to send you service communications about your account. We may share certain personal data, such as contact details, with dealers or individuals interested in purchasing your vehicles as part of our standard trading. Once you have registered you can edit your personal details in your account. We are not responsible for any use of your personal data by Facebook or any other social media site.
  • Account numbers from other companies in the Parent Entity groups to understand the companies you are trading with and help with our marketing campaigns.
  • We also collect additional personal data which may be generated as a result of the use of your account such as invoices and other records related to payments and transactions.

Dealer Auction collects the following information when you use our products and services:

As part of the advert placement process on the Website, we collect your postcode, as well as details of the vehicle you wish to sell, payment details (please see below) and your IP address. This information is used as follows:

  • Postcode: to provide a positioning of the vehicle you advertise. This allows potential buyers to locate vehicles for sale within a set radius of their chosen location.
  • Vehicle Registration Numbers: are required to place an advert on the Website for regulatory and security purposes.. However, if the Vehicle Registration Number is displayed in photographs within your advert then these details may be visible to Website visitors who may use them without your authorisation.
  • We may also use the information you provide for internal business records and purposes, including to analyse and develop our products and services and the Website.

As part of our Consumer Direct service that we have partnered with Autotrader on, your information is used as follows:

  • Once you have signed up, Autotrader will provide Dealer Auction with your name and contact details along with your vehicle information to enable the vehicle to be advertised on our platform.
  • Your contact details will be used by us to communicate relevant information and update you on the auction of your vehicle and any successful bids so that you can move forward with the buyer.
  • We collect vehicle documents such as V5s, vehicle finance documents and ID documents to confirm your identity and verify the status of any payments linked to the vehicle for sale.

If you choose to access one of our mobile optimised sites, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalised content. Most mobile devices allow you to control or disable location services within the mobile device's settings. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or the manufacturer of your device.

All payment transactions processed are encrypted. Your payment card information is used solely to process payment for your advert, subscription and fees.

3. WHO WE SHARE YOUR INFORMATION WITH

Dealer Auction will not pass on your personal data to third parties except as set out in this policy or with your consent. We may disclose your personal information to third parties for the following purpose(s) and in the following circumstances as part of our processing activities:

  • Information may be shared with people employed by Dealer Auction and the Cox Automotive Group where necessary for us to provide you with the products and services that you have signed up to receive.
  • We use Autotrader to handle sign up, invoicing and payments for certain services provided by Dealer Auction and so we will share certain personal data with them. In this context Autotrader operate as a data processor acting on behalf of Dealer Auction.
  • We have also partnered with Autotrader to provide a consumer to business closed network auction offering (Consumer Direct). We will send notification of successful sales back to Autotrader via a secured API. In this context Dealer Auction and Autotrader are working together as separate data controllers.
  • We use Manheim to handle sign up, invoicing and payments for certain services provided by Dealer Auction and so we will share certain personal data with them in order for them to do this. In this context Manheim Limited operates as a data processor acting on behalf of Dealer Auction.
  • We may use service providers to help us run the Website or services available on the Website, some of whom may be based outside of the European Economic Area (EEA). Some of our webpages use plugins from third-party platforms (e.g. Facebook). Information about your visit to the Website may be collected by these third-party providers on these pages. If you browse these pages whilst still also logged in to your account on the third-party platform, information collected by the third-party may be connected to your account on the third-party platform. If you have queries or require more information on how these third parties use information, including transfers outside of the EEA, please see their privacy policies.
  • Where we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce our terms and conditions and any other agreements.
  • If we sell or buy any business or assets, in which case Dealer Auction may disclose your personal data to the prospective seller or buyer of such business or assets.
  • We may share your personal information with our group companies.
  • We may share any information that we collect with parties including: our legal and professional advisors, the police, other public or private sector agencies, governmental or representative bodies (which may include insurance companies, finance companies, automotive advertising companies and other agencies) in accordance with the relevant legislation for the purposes of the prevention or detection of offences, and the apprehension or prosecution of offenders.
  • You acknowledge that we have a legitimate business interest in preventing the use of our platform or services in any manner that may facilitate fraudulent activity or deny consumers of their legal rights under the Consumer Protection from Unfair Trading Regulations 2008 or the Consumer Rights Act 2015. We may share any information that we collect about you or the vehicles that you advertise for sale on our platform with third parties or their legal representatives to the extent necessary to conduct appropriate anti-fraud, money laundering and identity checks.

We are not responsible for any use of your personal data by these parties except where they act as our processor.

4. YOUR RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION

You have the following rights in relation to the personal information Dealer Auction processes relating to you. Where you exercise these rights, Dealer Auction will provide information to you as to what action has been taken, if any, and will aim to provide a response within one month of receipt of your request. Where no action has been taken, Dealer Auction will explain the reasons why.

Considering the complexity and number of requests, it may take Dealer Auction up to 3 months to respond to your request. Where Dealer Auction intend to extend the deadline for responding, you will be informed within one month of receipt of your request.

If you would like to submit an Information Rights Request (IRR) please contact our Privacy & Data Protection Team at ukca.dataprotection@coxautoinc.com

Personal Data Concerns

If you wish to make a complaint, in-line with the UK Data (Use and Access) Act 2025, regarding the handling of your personal data, please complete the form at the following link. Our Privacy & Data Protection Team will come back to you as soon as they can:

https://www.coxautoinc.eu/policies/data-protection-complaints-process/