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The UK's smartest digital wholesale marketplace

We give buyers and sellers more choice, better insight and greater margin.

FOR SELLERS

FOR BUYERS

Sell faster. Buy smarter.

11,000

fresh vehicles added monthly

600

auctions ending daily

4,000

sellers registered

Vehicles available 24/7

Over 4,000 registered sellers offering vehicles.

The UK’s leading digital auction platform

Over 5,000 active trade buyers looking for used car stock.

Profitable for everyone

Buyers pay less in fees while sellers get a better return.

More choice

A huge variety of stock available from manufacturers, dealers, fleets, auctions and private sources.

Intelligent bidding

Smart and relevant insights on every vehicle.

Stock alerts

Set stock policies and get an alert when there’s a match.

Spoilt for choice

Dealer Auction is the UK’s leading auction site. Fact. More vehicles, from more sources, selling to more buyers, all day, every day.

But it’s not just what you’ve got, it’s how you use it – so we’ve made it easier than ever for buyers to build their own automated virtual auction lanes, meaning vehicles are introduced to prospective buyers as soon as they’re added.

And it’s not just choice we spoil you with – our low buyer fees mean our buyers’ budgets can work even harder.

Definitely, not maybe

We back up our buyers’ experience and instinct with facts. Dealer Auction draws on the vast real-time data capabilities of Auto Trader to give an unrivalled insight on each vehicle and how it will perform for individual dealers.

Easy to interpret (and interrogate) metrics tell them what cars consumers are searching for in their area right now, and how their pricing stacks up.

And when buyers are confident there’s a customer for a vehicle, they are confident to take decisive action to make a winning bid.

Easy does it

Smart is only useful if it’s simple. Dealer Auction makes it easy to make this digital marketplace work for you.

For buyers, that means intuitive tools and filters make listing, finding and winning relevant vehicles straightforward and fast. Alerts save time and keep them on the front foot, and it’s easy to fund and move vehicles at the click of a button, too.

For sellers, it means that listing vehicles is effortless, with upload options to suit their workflows and as much control as they want.

Don't just take our word for it...

Here's what some of our customers have to say

“I've been a Dealer Auction customer for 5 years and it really is a digital experience with a human touch. I successfully sell 30 to 40 vehicles each month, making a great trade profit. And whenever I have to call the team they are always on hand and happy to help. Couldn't recommend them highly enough!”
Phil StevensVehicle Stock Manager - Bassett Group

“Within a week of using Dealer Auction we had successfully sold 5 vehicles, achieving an average of 110% CAP clean. It’s simple to arrange collections direct with the buyers and I couldn’t recommend our BDM Tim highly enough. Brilliant support throughout, Dealer Auction is the future!”
Wayne RobbinsGriffin Military & Diplomatic

“The Dealer Auction platform and team are brilliant! I have already had great success in both buying and selling vehicles on the platform. Being able to accept a bid whilst being on a busy train is such a great feature, especially when you're worried about phone signal dropping out and missing a call. I have to applaud how honest vendors are, all the vehicles i have bought have been perfectly described. Huge thanks to all the team”
Lee WatsonManaging Director of LW Autosource Ltd

“We find Dealer Auction a quick and profitable way of disposing of our unwanted vehicles. Even in challenging markets we have seen great trade profit from our disposals on the platform and are currently experiencing record success. You get out what you put in, we take care and time describing our vehicles and the results show.”
Simon GrosvenorGroup Used Car Director - Brindley Group

“I use Dealer Auction to dispose of our trade vehicles as we make great profit from the vehicles we sell. We are seeing more and more new buyers now, which helps the returns on our vehicles. The Team at Dealer Auction are easy to deal with and are quick to resolve any issues we might have.”
Shaun Fenna-JohnsonSIMPSONS ŠKODA

“White Rose have been a customer for Dealer Auction for nearly 10 years now. We continue to use the platform for our trade disposals as the profit on our part exchange sales is strong and our vehicles get exposure to thousands of buyers. We also like the transparency too, whoever bids the most wins. As larger buyers don't monopolise the auctions, we know we are getting the best returns.”
Paul RabbettsWhite Rose

“Not only does Dealer Auction provide a welcome revenue stream to the business but it also creates a training ground for trainee execs, who manage the disposal process for the sales department. They quickly learn the importance of having an accurate appraisal and good images when selling cars to maximise return - plus the Sales Manager does not have his time taken up with disposals.”
Richard DavisDick Lovett Jaguar Land Rover

For buyers

Why wait for the next physical vehicle sale when you can snap up the used car stock you need now?

FIND OUT MORE

For sellers

We are a trusted trade-to-trade auction platform for the sale of unwanted part-ex and overage wholesale stock.