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Profitable and fast trade sales that are just a click away

We are a trusted trade-to-trade auction platform for the sale of end of contract, part-ex, unwanted and overage wholesale stock.

Dealer Auction is digital first: a platform built from the ground up, purely for online trading so uncompromised by physical auction processes. It’s supported by a dedicated, agile development team and our buyers are ‘true’ online buyers.

Built to do business

The biggest pool of buyers

Home to more than 5,000 trade buyers, giving you a better chance of quick sales and high stock turnaround.

Stock performance

Dealer Auction vehicles achieve consistently better CAP performance compared to physical auction. When buyers have less cost attributed to each win, they can push a bit further on their bids.

Choice of selling formats

You choose how you sell each vehicle: ‘buy it now’, timed or same-day vehicle auction, in the open or closed network

Accelerated remarketing cycle

Reduce days to sell by advertising vehicles faster, closing auctions earlier and getting paid sooner.

Third-party integrations

Dealer Auction is agnostic and integrates with third-party products and services to simplify the disposal process. Stock can be uploaded via API, data feed or CSV.

Reduce environmental impact

Transacting direct from source reduces vehicle movements during the remarketing process and achieves tangible CO2 emissions savings.


Our platform aggregates stock from the widest ranges of sources attracting a huge pool of franchise, independent and supermarket buyers. We know what retailers stock on their forecourt and will match your stock to the right buyer.

We can run online closed auctions to support franchise groups and stock can cascade into the open market when needed.


We are the only platform that provides supply and demand data for a retailer’s local market.

Data insights help you list vehicles at the right price for sale to help attract more bids and achieve the maximum price.


Reduce delays and days to sell by selling straight from your forecourt. Vehicles are instantly uploaded to our digital marketplace for sale – you’re in complete control.

With access to forecourt advertising data, we can track a stock policy match – instantly notifying retailers of relevant stock the second it is listed – without them having to do anything!

Sign up today and get a 30-day free trial!

Just three quick steps to get you online.

To qualify for an account, you’ll need to provide us with a valid VAT number and be a full-time motor trader.

    Your details

    Full name*

    Company position*

    How did you hear about us?*

    Please specify*

    Email address*

    Confirm email address*

    Company details

    Are you a Manheim Auction account holder?*

    Your Manheim Auction account number*

    Are you already an Auto Trader customer?*

    Your Auto Trader DID number*

    Company type*

    Do you sell LCVs, cars or both?*

    Website address (optional)

    Company name*


    Trading address


    Line 1*

    Line 2 (optional)




    VAT registration number*

    Company status*

    Company registration number (optional)

    Directors details

    Full name (optional)

    Company registration number*


    Home address

    Full name (optional)

    Postcode (optional)

    Line 1 (optional)

    Line 2 (optional)

    Town (optional)



    I certify that I am an adult, 18 or over and have authority to complete this form on behalf of the company

    I give my permission for the contact details listed above to be used for marketing purposes


    We are required to complete checks on all of our customers.

    By ticking these boxes you are agreeing for Auto Trader / Manheim to share information with Dealer Auction to enable these checks to be completed. If you are not an existing customer or do not provide consent a member of the team will be in touch to obtain the required information.

    Please note that auction fees apply when purchasing vehicles. At the end of your free trial you will be automatically charged a monthly subscription of £99 per month thereafter unless cancelled.
    Terms & Conditions apply.

    Please note that auction fees apply when purchasing vehicles. At the end of your free trial you will be invoiced for your annual subscription of £199 per year thereafter unless cancelled.
    Terms & Conditions apply. Subscriptions are billed annually in January. If you join before or after January you will be invoiced on a pro-rata basis until the following year.