We’re an independent company, underpinned by Cox Automotive and Auto Trader. Together, we’re creating an online marketplace that’s smarter, easier and more profitable for everyone.
Our heritage is an important part of our story.
Click through to find out why
The original trade-to-trade online marketplace.
The original dealer-auction.com was launched in 2009 as a no-frills online auction platform that allowed franchise dealers to cut out the middleman and trade part-ex and overage stock to independent dealers easily and quickly. The site developed a loyal customer base and accumulated a shelf full of awards.
When Manheim (part of Cox Automotive) acquired the business in 2012, this winning formula was gently honed and given the investment it needed to grow. And grow is exactly what it did – in 2019, dealer-auction.com offered 120,000 vehicles.
Pioneering the evolution of wholesale auctions.
Manheim Online meanwhile was developed to provide manufacturer and fleet customers with the ability to sell their stock digitally rather than through the physical auctions. Customers valued the ability, amongst other things, to shorten their sales cycle, host closed sales to specific buyer groups (such as franchise dealers) and reach buyers nationally without them needing to attend a single physical location.
The dawn of data insights.
Auto Trader’s Smart Buying platform – previously known as Autotrade-mail – was a classified listings portal designed for independent dealers to trade overage or unwanted stock to one another. The platform gained significant popularity due to the way in which it overlaid valuable data insights on listings, helping to inform profitable decisions.
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