The Dealer Auction strategy behind Hertz’s 31% buyer boost
Hertz didn’t just need more buyers, it needed the right buyers, and a way to keep them engaged long-term. With Dealer Auction, it launched a branded closed network, activated a data-backed cascade strategy, and took full control of its remarketing process.
In this downloadable report, discover how Hertz:
- Achieved 31% buyer growth through a targeted buyer acquisition campaign
- Used Autotrader data and a custom storefront to engage the right trade buyers
- Cut average days to sell by 4 days with a smart, iterative cascade strategy tailored to stock and buyer behaviour
- Took a hands-on, data-led approach to selling vehicles at scale, driving a 5% uplift in CAP Clean performance
“We didn’t just grow our buyer base – we redefined how we sell.” – Hertz
