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Quick sales that are just a click away

Dealer Auction is the UK’s busiest auction site. Fact.

We’re home to more than 5,000 trade buyers, giving you a better chance of quick sales and high stock turnaround.

Smart is only useful if it’s simple. Dealer Auction makes it easy to make this marketplace work for you.

We instantly alert buyers to your vehicles and match your stock to the right buyer.

Selling portal on Ipad

Built to do business

5,000

active trade buyers

122,000

bids per month

25,000

stock alerts sent daily
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Don’t worry if you have an existing physical auction programme – we can help you pick the right vehicles to maximise profit. It couldn’t be easier to upload vehicles – either use our self-serve portal, push your Auto Trader stock from Retail-to-Trade, or speak to us and we can publish your stock for you or help set up an automatic feed.

It’s a no brainer!

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The biggest pool of buyers

Home to more than 5,000 trade buyers, giving you a better chance of quick sales and high stock turnaround.

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Choice of selling formats

You choose how you sell each vehicle: buy it now or bids in an online vehicle auction.

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Stock performance

Dealer Auction vehicles achieve consistently better CAP performance compared to a physical auction.

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Competitive fees

Selling your vehicles directly to buyers means we can keep our fees competitive, supporting you to make a better return.

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Third-party integrations

Dealer Auction integrates with third-party products and services to simplify the disposal process.

Take us for a test drive – 30-day free trial

Just pop your details in the form and we’ll do all the heavy lifting.

Please note that auction fees apply when purchasing vehicles. At the end of your free trial, you will be charged a subscription fee unless cancelled. | Terms and conditions apply.

    Step 1: Your details

    Full name*

    Company position

    Contact number

    Email address*

    *Please complete the step above before you can continue to the next step

    Step 2: Company details

    Are you already an Auto Trader customer?*

    Your Auto Trader DID number

    Are you an independent or franchise dealer?*

    Company name

    Trading name (If different to company name)

    Trading address*

    Line 1

    Line 2 (Optional)

    Town

    Postcode

    Contact numbers

    Landline*

    Mobile (Optional)

    VAT registration number*

    Company status*

    Your date of birth

    Company registration number

    Directors details

    Full name

    Company registration number

    Directors details

    Full name

    Home address

    Line 1

    Line 2 (Optional)

    Town

    Postcode

    *Please complete the step above before you can continue to the next step

    Step 3: Confirmation

    Register for a 30-day free trial

    Please note that auction fees apply when purchasing vehicles. At the end of your free trial you will be automatically charged a monthly subscription of £99 per month thereafter unless cancelled. Terms & Conditions apply.

    Please note that auction fees apply when purchasing vehicles. At the end of your free trial you will be invoiced for your annual subscription of £199 per year thereafter unless cancelled. Terms & Conditions apply. Subscriptions are billed annually in January. If you join before or after January you will be invoiced on a pro-rata basis until the following year.

    I have read and agree to the Terms & Conditions

    I have read and agree to the privacy and data sharing policies

    I certify that I am an adult, 18 or over and have authority to complete this form on behalf of the company

    I give my permission for the contact details listed above to be used for marketing purposes

    We are required to complete checks on all of our customers.

    By ticking these boxes you are agreeing for Auto Trader / Manheim to share information with Dealer Auction to enable these checks to be completed. If you are not an existing customer or do not provide consent a member of the team will be in touch to obtain the required information.

    *Please complete the step above before you can continue to the next step

    Call us

    0330 128 1250

    Usual opening times

    Monday to Friday 9am – 5.30pm

    Postal address

    Dealer Auction
    Bruntingthorpe Proving Ground,
    Bath Lane,
    Bruntingthorpe,
    Lutterworth,
    LE17 5QS

    Want to buy on Dealer Auction?

    With an online car auction closing every few minutes and ‘buy it now’ stock available 24/7 from a wide range of sources, finding the stock you need is an absolute doddle with Dealer Auction. Trade from wherever you are, whenever it suits you and be alerted to stock you want as soon as it hits the platform.