Retail Margin Monitor

Launched in January 2022, Dealer Auction’s Retail Margin Monitor tracks the potential retail margin that can be achieved on vehicles bought via Dealer Auction’s open network. We track models meeting two key criteria: more than 20 units sold with a retail price of less than £25,000. We then compare the sold price for each model with the Auto Trader market average to reveal the potential margin. For the brand table, we compare models with more than 50 units sold. We crunch the numbers at the start of every new month.

News Retail Margin Monitor

Peugeot prowess in a month of record profits for used vehicles

June 2025 – Peugeot’s performance in May 2025 caught the attention of Dealer Auction, with solid profits in different categories in the latest Retail Margin…

ZoeJune 10, 2025

News Retail Margin Monitor

MINI offers major profit potential for dealers in spring surge

May 2025 – The latest Retail Margin Monitor from Dealer Auction has revealed that the MINI Countryman provided dealers with April’s highest profit potential in…

ZoeMay 19, 2025

News Retail Margin Monitor

BMW continues to dominate retail margins, while Nissan Qashqai proves a fast mover

April 2025 – Data from Dealer Auction’s Retail Margin Monitor has revealed another strong showing from BMW in the brand and model charts. The premium…

ZoeApril 11, 2025

News Retail Margin Monitor

The MINI Hatch commands high margins in February 2025, while the Ford Kuga stalks different retail price points

March 2025 – Dealer Auction has revealed that the MINI Hatch provided dealers with the highest profit potential in the sub-£10,000 retail bracket in February…

ZoeMarch 12, 2025

News Retail Margin Monitor

Mazda CX-5 starts 2025 on a high with speedy sales and robust returns

February 2025 – Dealer Auction’s Retail Margin Monitor has revealed the Mazda CX-5 provided dealers with the highest profit potential in the sub-£10,000 retail bracket…

ZoeFebruary 18, 2025

News Retail Margin Monitor

Dealer Auction’s annual round-up reveals used Ford Kuga offered the biggest profits in 2024, with BMW being one to watch in 2025

Dealer Auction’s Retail Margin Monitor has revealed Ford Kuga offered the biggest opportunity for profit in 2024, following a shake-up in the way the platform…

ZoeJanuary 13, 2025

News Retail Margin Monitor

Hyundai enters top profit-making chart for first time

Data from Dealer Auction’s Retail Margin Monitor for November 2024 revealed that while Land Rover continue to top the makes chart, nothing is certain with…

ZoeDecember 10, 2024

News Retail Margin Monitor

BMW scores third place twice! and Vauxhall Grandland X makes its debut

Data from Dealer Auction’s Retail Margin Monitor for October 2024 revealed a strong performance from BMW, with the 3 Series climbing to third place for…

ZoeNovember 11, 2024

News Retail Margin Monitor

Power shift in Top 10 profit-makers, with equal split between premium and mainstream

Data from Dealer Auction’s Retail Margin Monitor for September 2024 has revealed a 50-50 split between premium and mainstream models for the first time on…

ZoeOctober 7, 2024

News Retail Margin Monitor

Land Rover Discovery Sport marks sixth consecutive month at top of profit-making chart

Data from Dealer Auction’s Retail Margin Monitor for August 2024 has revealed that the Land Rover Discovery Sport is once again the top profit-maker –…

ZoeSeptember 17, 2024

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Retail Margin Monitor

Dealer Auction

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