June 2025 – Peugeot’s performance in May 2025 caught the attention of Dealer Auction, with solid profits in different categories in the latest Retail Margin Monitor. Two Peugeot SUVs ranked inside the top four profit-making models in the sub-£10,000 retail bracket, while one also appeared in the chart for the over £10,000 retail bracket. What’s more, Peugeot came third in the brand top 10, rounding off a big month for the brand.
The Peugeot 2008 chalked up an average profit margin of £2,575, followed by the 3008 with £2,500 – achieving third and fourth place respectively. At the top of the chart, the Hyundai Tucson clocked the highest profit margin with £2,700 – the biggest margin so far in 2025 – closely followed by the Vauxhall Mokka X (£2,675). The Nissan Qashqai also continued to perform well as the fastest mover in the chart, selling in 28 days on average. Following the pattern of 2025 so far, May was a month of SUV dominance, taking 80% of the model top 10.
Dealer Auction’s Marketplace Director, Kieran TeeBoon, commented: “It’s brilliant to see mainstream brands like Peugeot and Hyundai going toe to toe with premium brands. There’s a huge appetite for used cars at the moment, with the SMMT recently announcing that the Q1 market surpassed two million units for the first time since pre-pandemic 2019.1 Interestingly, the Tucson and Qashqai were also among the SMMT’s top 10 most popular used models for the quarter, showing they aren’t just niche profit wins – they also offer consistent, broad-based appeal.”
Looking at the top 10 for models retailing above £10,000, it’s clear that Land Rover models still hold sway. The Discovery Sport achieved an average margin of £4,325 – again, the top number for 2025 so far – followed by the Range Rover Evoque (£3,925). Peugeot staked a claim once more, with the 3008 in fifth place (£3,050), while there was a surprise entry in fourth with the Ford Focus (£3,218) – emphasising the importance of holding a varied stocklist.
At brand level, it’s been a five-star year for BMW, which has topped the chart for makes for models with a retail value of under £10,000 for the past five months. In May, it clocked the highest margin so far this year, with £2,450.
TeeBoon concluded: “BMW has certainly shown its mettle. We always see a lot of shuffling in the makes and models charts, but BMW’s dominance is unchallenged in capturing dealer attention. However, there was more diversity further down the table, with Mercedes-Benz, Peugeot and Volvo performing well – reinforcing the importance of looking at the latest insights to outpace the market.”
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About Dealer Auction
Dealer Auction is the UK’s leading digital remarketing platform. We give buyers and sellers more choice, better insight and greater margins. Dealer Auction is an independent company, created through a joint venture between Cox Automotive and Auto Trader. For more information, visit www.dealerauction.co.uk.
Launched in January 2022, Dealer Auction’s Retail Margin Monitor tracks the potential retail margin that can be achieved on vehicles bought via Dealer Auction’s open network. We track models meeting two key criteria: more than 20 units sold with a retail price of less than £25,000. We then compare the sold price for each model with the Auto Trader market average to reveal the potential margin. For the brand table, we compare models with more than 50 units sold. We crunch the numbers at the start of every new month.
Notes:
1The average ‘Auto Trader Retail Rating’ uses three key metrics to determine the consumer demand for the vehicle:
- Average days to sell – Calculated for the whole of the UK and then adjusted for the variations Auto Trader have observed locally in your area.
- Live market supply – Comparing the national supply level for the vehicle over the last seven days with the usual level of supply Auto Trader have seen in the market over the last six months.
- Live buyer demand – Analysing how many people are currently searching for the vehicle on Auto Trader, comparing consumer search behaviour over the last seven days against the level of interest over the last six months.
