Retail Margin Monitor

Launched in January 2022, Dealer Auction’s Retail Margin Monitor tracks the potential retail margin that can be achieved on vehicles bought via Dealer Auction’s open network. We track models meeting two key criteria: more than 20 units sold with a retail price of less than £25,000. We then compare the sold price for each model with the Auto Trader market average to reveal the potential margin. For the brand table, we compare models with more than 50 units sold. We crunch the numbers at the start of every new month.

News Retail Margin Monitor

Power shift in Top 10 profit-makers, with equal split between premium and mainstream

Data from Dealer Auction’s Retail Margin Monitor for September 2024 has revealed a 50-50 split between premium and mainstream models for the first time on…

ZoeOctober 7, 2024

News Retail Margin Monitor

Land Rover Discovery Sport marks sixth consecutive month at top of profit-making chart

Data from Dealer Auction’s Retail Margin Monitor for August 2024 has revealed that the Land Rover Discovery Sport is once again the top profit-maker –…

ZoeSeptember 17, 2024

News Retail Margin Monitor

Top profit-maker, the Land Rover Discovery Sport, is selling faster than ever

August 2024 –Dealer Auction’s Retail Margin Monitor for July shows some attention-grabbing performances among the top profit-turning models. While observers might not be surprised to…

ZoeAugust 16, 2024

News Retail Margin Monitor

Revealed: the top profit performers of the year so far, as well as a surprise entry in June

July 2024 – Dealer Auction has revealed its mid-year Retail Margin Monitor, announcing the used vehicles that have attracted the highest retail margins on its…

ZoeJuly 5, 2024

News Retail Margin Monitor

Ford EcoSport appears in top 10 profit-makers chart for the first time

June 2024 – Data from Dealer Auction’s Retail Margin Monitor for May 2024 has revealed a brand-new entry. The Ford EcoSport secured the 10th spot…

ZoeJune 10, 2024

News Retail Margin Monitor

Jaguar leaps into second place after 7-month absence from Dealer Auction’s Retail Margin Monitor

May 2024 – The April 2024 Dealer Auction’s Retail Margin Monitor saw Jaguar re-enter the top 10 brands for the first time since September 2023,…

ZoeMay 8, 2024

News Retail Margin Monitor

Peugeot enters Dealer Auction’s top 10 profit earners for the first time

April 2024 – Data from Dealer Auction’s latest Retail Margin Monitor has revealed that products from both premium and mainstream brands offered dealers opportunities for…

ZoeApril 5, 2024

News Retail Margin Monitor

MINI Hatch joins Dealer Auction’s top 10 profit-turning models for first time

March 2024 – Dealer Auction’s Retail Margin Monitor for February saw the MINI Hatch appear in the top 10 models for the first time. Despite…

ZoeMarch 12, 2024

News Retail Margin Monitor

Honda appears in Dealer Auction’s top 10 profit-turning brands for first time

February 2024 –January 2024 Dealer Auction’s Retail Margin Monitor saw Honda appear in the top 10 brands list for the first time since the launch…

ZoeFebruary 7, 2024

News Retail Margin Monitor

Dealer Auction’s annual round-up reveals used Land Rover models offered the biggest profits in 2023

January 2024 – Dealer Auction’s latest Retail Margin Monitor has revealed Land Rover products dominated for the third year running, while other premium makes continued…

ZoeJanuary 9, 2024

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Retail Margin Monitor

Dealer Auction

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