The latest figures from Dealer Auction’s EV Performance Report (EVPR) revealed strong patterns, repeated favourite AFV (alternatively fuelled vehicles) models continued to dominate the charts, reflecting a steady and reliable trend across the market. This consistency highlights growing consumer trust in well-established, proven models that deliver on both performance and value.
July’s numbers further reinforce this pattern. The average retail margin rose 12.6% to £3,049, with the average sold price holding steady at £14,813. However, the average age of vehicles rose to 4.5 years and average mileage reached 43,686 miles, contrasting recent months, it will be interesting to see what August brings.
Dealer Auction Marketplace Director, Kieran TeeBoon, noted: “Month after month, we’re seeing the same popular models leading the AFV market. It’s a clear sign that buyers know what they want, vehicles with a strong reputation for reliability and efficiency. This level of consistency suggests a mature market where trusted names continue to stand out.”
There’s a familiar name leading the margin chart once again: the hybrid Volvo XC90. This consistently high-performing model secured the top spot by a significant margin of £5,886, which is £1,893 above the next model. It continues to cement its status as a top choice for both dealers and consumers.
EVs also enjoyed a strong showing across the board. The ever-popular Tesla Model 3 claimed third place in the Assumed Gross Margin table and secured a top 10 spot in CAP performance. It’s also great to see the Nissan Leaf back on the radar, with anticipation already building for its updated model, set to launch in spring 2026.
When it came to sales volume, another familiar model claimed the top spot, the ever-reliable Mitsubishi Outlander. This dynamic hybrid continues to win over customers with its practicality and efficiency, reinforcing its reputation as a go-to choice in the AFV market. It was also encouraging to see the all-electric Renault Zoe break into the top 10, highlighting growing consumer interest in fully electric options.
TeeBoon concluded: “July has been a steady month for AFVs. It’s encouraging to see consistently favoured models continuing to deliver, while more EVs are charting highly across key performance metrics. We’ll be watching closely to see whether these trends shift, and there’ll be more of a preference for EV vehicles following the introduction of the new EV grant.”
About Dealer Auction
Dealer Auction is the UK’s leading digital remarketing platform. We give buyers and sellers more choice, better insight and greater margins. Dealer Auction is an independent company, created through a joint venture between Cox Automotive and Autotrader. For more information, visit www.dealerauction.co.uk.
Launched in May 2024, Dealer Auction’s EV Performance Review (EVPR) is a monthly feature that tracks the performance and trends of EV and Hybrid vehicles on the UK’s leading digital remarketing platform.
