- MG introduces an automated closed network that lists overage vehicles based on defined criteria, an industry first approach to stock control.
- Eligible vehicles are automatically listed into an MG only marketplace on Dealer Auction while remaining live on Autotrader.
- The initiative is designed to reduce overage stock leakage outside the franchise and protect residual values.
- The network is positioned as a mandatory, always-on route for MG overage stock.
Dealer Auction has partnered with MG Motor UK to launch an industry first closed network, delivering enhanced control and a consistent, structured approach to the management of overage stock across the MG dealer network
Under the new initiative, MG vehicles that meet defined overage criteria, including being advertised on Autotrader for 90 days or more, will be automatically listed into an MG only marketplace on Dealer Auction. Importantly, vehicles will remain live on Autotrader at the same time, ensuring continued retail sales opportunities while introducing a controlled, in-network trade route.
While dealer-to-dealer trading is well established, this initiative marks the first time an OEM has introduced an automated, criteria-led closed network that activates without retailer intervention. The approach gives MG greater oversight of how ageing stock is managed across its network, while providing retailers with a consistent and clearly defined route for overage vehicles.
The move comes as manufacturers face increasing pressure to maintain pricing discipline and network health amid shifting used car supply dynamics. Overage vehicles that drift outside franchise channels can dilute values, undermine brand positioning, and reduce aftersales retention. By retaining a greater proportion of vehicles within the MG ecosystem, the network is designed to address these challenges directly.
Dave Pretty, Head of OEM and Fleet Relationships at Dealer Auction, said:
“One of the longstanding challenges in managing overage stock has been reliance on manual intervention. When listing decisions depend on people rather than rules, consistency is hard to achieve. This network removes that roadblock by automating the process entirely, using MG defined criteria to activate the route at the right moment. The result is greater control for the OEM and a simpler, more dependable way for retailers to manage overage stock, while keeping vehicles retail ready and visible to consumers.”
The closed network is positioned as a mandatory route for eligible vehicles, reinforcing consistent stock discipline across the MG Dealer Network. Retailers benefit from improved cashflow, and space released from overage vehicles, as well as access to MG sourced stock from within the network, typically at lower buyer fees than open market alternatives.
For MG Motor UK, the initiative forms part of a broader strategy focused on long term network sustainability rather than short term disposal.
Guy Pigounakis, Commercial Director at MG Motor UK, commented:
“ As our dealer network continues to grow, we have a responsibility not only to support our retail partners but also to strengthen the influence of the MG brand. This initiative introduces greater discipline and transparency in the management of overage products, ensuring stock remains within the MG dealer network for longer. In doing so, it protects residual values and provides our retailers with a robust, commercially sound framework to manage inventory more strategically and with greater confidence.”
The partnership builds on Dealer Auction’s experience delivering closed marketplaces for OEMs and fleets, using digital wholesale infrastructure to support smarter stock management. For MG, it represents a more integrated approach to balancing retail opportunity with wholesale control as used vehicles volumes continue to normalise.
