Dealer Auction, the UK’s busiest digital wholesale marketplace, has announced the appointment of Ian Armitage as Technology Director, as it looks to scale its technology function to further capitalise on opportunities within the burgeoning digital wholesale auction space.
As Technology Director, Ian will be responsible for developing and implementing a technology strategy for the entire business, ensuring it remains a market leader within the digital auction space. This includes targeting opportunities to leverage technology to gain competitive advantage, while growing and upskilling the technology team to support the evolving digital requirements of the business. As part of this he will look to build a series of high performing teams with the goal of encouraging greater innovation and excellence.
Ian Armitage arrives with an established track record of building high performance technology teams throughout a career spanning more than 25 years. During this time, he has held leadership roles in businesses of varying sizes across multiple industries, ranging from major corporates such as Manchester Airport Group to nimble start-ups such as Ditto AI. Such positions have equipped him with the skills and necessary experience to accommodate the demands of the successful expansion of the Dealer Auction team.
Ian Armitage, Technology Director at Dealer Auction, said: “One of our major strengths is the existing platform, which is truly world-class, highly scalable, highly secure, and highly resilient. Having such a strong core team and exceptional infrastructure already in place enables us to focus on delivering business value on solid foundations, encouraging a culture of innovation and excellence to empower our teams to continuously evolve our platform to stay ahead of the game. Maintaining the highest standards whilst delivering our growth strategy will be crucial to Dealer Auction’s success and whilst we recognise the enormity of the challenge that lies ahead, we’re also incredibly excited about what this next phase will bring and believe this will provide a highly compelling working environment for the right mix of candidates.”
Le Etta Pearce, CEO Dealer Auction, said: “Against a backdrop that is constantly evolving, we are always working to identify new and interesting ways to make the process of remarketing vehicles as efficient as possible. The heightened focus on sustainability makes this even more critical and we believe that digital holds the key to streamlining and shortening remarketing cycles. We have always seen ourselves as a positive disruptor within a marketplace that has historically been quite traditional and believe Ian’s appointment will give us an additional competitive advantage, allowing us to leverage technology to become even more responsive to the changing needs of the market. Combining the agility of a smaller team with the backing of Cox Automotive and Auto Trader allows us to move quickly and to achieve a meaningful impact.”
