We’re delighted to be part of a new and fully integrated vehicle remarketing partnership with Lookers, one of the UK’s largest dealer groups.
With the support of Cox Automotive’s complete network of connected solutions, Dealer Auction will help deliver a five-year strategy to bolster profitability and efficiency across Lookers’ 135 dealerships throughout England, Scotland and Wales.
By bringing valuation, auction and logistic solutions together, Cox Automotive will work closely with Lookers to deliver a more efficient and profitable vehicle remarketing strategy in 2025 and beyond.
A connected approach to remarketing
This integrated approach to remarketing allows us to work hand-in-hand with Lookers to harness Cox Automotive’s comprehensive suite of automotive solutions. Together, we aim to enhance efficiency, maximise returns, and unlock new retail opportunities for the dealer group.
Dealer Auction’s closed network technology is essential to this strategy, with the support of Manheim’s physical and online auction services, to enable a seamless approach to remarketing vehicles across their group. This approach not only accelerates speed to market but also improves overall performance and conversion rates.
To further complement the strategy, Cox Automotive is pleased to provide advanced tools to help deliver an end-to-end solution:
- eVA: Cutting-edge valuation, appraisal, and consumer car and LCV buying solution.
- Movex: Smart logistics marketplace that simplifies vehicle transportation.
Driving results and innovation with complete automotive solutions
Lookers’ forward-thinking decision to evolve their vehicle remarketing strategy demonstrates the growing importance of digital transformation and connected solutions in the industry. It’s clear they share our vision of innovation, as highlighted by a spokesperson from Lookers:
“Evolving our remarketing strategy to encompass a dual approach to digital and physical opportunities is a key priority for our business in 2025. We believe this will give us the greatest opportunity to maximise returns, and Cox Automotive was the best-placed partner to help us deliver this strategy. Not only does it provide a holistic remarketing offering, but its global reach also opens up growth opportunities in Europe and the US for our parent company, Global Automotive Holdings.”
We’re proud to help them achieve remarkable results, including the anticipated annual sale of 18,500 additional units through Dealer Auction and Manheim.
Martin Forbes, President for Cox Automotive International, shares his excitement:
“We are delighted to deepen our relationship with Lookers, going beyond the products that they already utilise. This partnership truly showcases the potential of Cox Automotive’s connected offering to drive greater efficiency and profitability for dealership networks. With touchpoints across every key stage of the remarketing lifecycle, we’re bringing clarity and efficiency to a complex process while boosting profits and conversion rates.”
