At a glance:
- The average age for the top 10 profit-makers retailing under £10,000 reaches 10 years old.
- Vauxhall dominance continues – Mokka X tops chart for the third month in a row and ADAM marks a new entry.
- Consistent performances from the Ford Kuga and Peugeot 2008 highlight enduring demand for compact SUVs.
- Land Rover tops both the sub- and over- £10,000 makes for a second month in a row.
November 2025 – The used car market showed continued resilience in October, with older vehicles powering sales and Vauxhall cementing its position as a key performer, according to Dealer Auction’s latest Retail Margin Monitor.
Vauxhall enjoyed standout success, securing two top 10 positions in the sub-£10,000 retail margin rankings. The Mokka X continued its impressive run, holding the top spot for the third consecutive month with an average retail margin of £2,450. The Vauxhall ADAM entered the chart in eighth place (£2,140), while the Insignia also climbed the rankings (£2,098), narrowly missing out on the top 10.
Ford and Peugeot also performed well, maintaining consistency throughout the year. The Ford Kuga rose from fourth to second place (£2,377), while the Peugeot 2008 advanced from tenth to fifth (£2,244), reflecting the continued appeal of compact SUVs.
Meanwhile, older stock continued to outperform, with the average age of the top 10 profit-makers retailing under £10,000 reaching 10 years old. Dealer Auction’s data aligns with Autotrader’s latest findings, showing cars of this age or older are recording the strongest price gains, while younger vehicles softened slightly as more stock returned to the market.1 This suggests that older vehicles are increasingly appealing to buyers, driven by affordability and value for money.
Dealer Auction’s Marketplace Director, Kieran TeeBoon, commented: “It’s fascinating to see that while newer cars remain desirable, older models are increasingly driving market performance. When you add in consistent success for models like the Vauxhall Mokka X, Ford Kuga and the Peugeot 2008, it all shows the versatility and balance in today’s used car market.”
For models retailing above £10,000, the Volvo XC90 retained its position at the top of the retail margin with an average margin of £5,650! Two Land Rover models, the Discovery Sport and Range Rover Sport, took second and third spots (£4,550 and £4,125 respectively).
At brand level, Land Rover topped both the brand charts for the sub- and over-£10,000 brackets for a second month in a row.
TeeBoon concluded: “We saw 10,509 auctions end in October, showing dealers were working hard to find models that were the perfect balance of speed-to-sell and profit. While October reflected consistency across popular models, we also saw notable shifts in vehicle age trends and spikes in demand. It will be interesting to see how the used car market continues to balance age, value for money and sales performance in the coming months.”
About Dealer Auction
Dealer Auction is the UK’s leading digital remarketing platform. We give buyers and sellers more choice, better insight and greater margins. Dealer Auction is an independent company, created through a joint venture between Cox Automotive and Autotrader. For more information, visit www.dealerauction.co.uk.
Launched in January 2022, Dealer Auction’s Retail Margin Monitor tracks the potential retail margin that can be achieved on vehicles bought via Dealer Auction’s open network. We track models meeting two key criteria: more than 20 units sold with a retail price of less than £25,000. We then compare the sold price for each model with the Autotrader market average to reveal the potential margin. For the brand table, we compare models with more than 50 units sold. We crunch the numbers at the start of every new month.
Sources:
1Autotrader, September Monthly Market Intelligence Report. Available at: autotrader-monthly-market-intelligence-september-2025.pdf (Accessed: 5 November 2025).
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About Dealer Auction
Dealer Auction is the UK’s leading digital remarketing platform. We give buyers and sellers more choice, better insight and greater margins. Dealer Auction is an independent company, created through a joint venture between Cox Automotive and Autotrader. For more information, visit www.dealerauction.co.uk.
Launched in January 2022, Dealer Auction’s Retail Margin Monitor tracks the potential retail margin that can be achieved on vehicles bought via Dealer Auction’s open network. We track models meeting two key criteria: more than 20 units sold with a retail price of less than £25,000. We then compare the sold price for each model with the Autotrader market average to reveal the potential margin. For the brand table, we compare models with more than 50 units sold. We crunch the numbers at the start of every new month.
Notes:
The average ‘Autotrader Retail Rating’ uses three key metrics to determine the consumer demand for the vehicle:
- Average days to sell – Calculated for the whole of the UK and then adjusted for the variations Autotrader have observed locally in your area.
- Live market supply – Comparing the national supply level for the vehicle over the last seven days with the usual level of supply Autotrader have seen in the market over the last six months.
- Live buyer demand – Analysing how many people are currently searching for the vehicle on Autotrader, comparing consumer search behaviour over the last seven days against the level of interest over the last six months.
