Data from Dealer Auction’s EV Performance (EVPR) reveals a consistent performance for alternatively fuelled vehicles (AFVs) in May 2025, showcasing strong growth metrics and standout models that consistently perform well in the market.
One of the most significant successes this month was the 9.3% increase in retail profit margins, up from already impressive figures from the previous month and the highest average margin of 2025 so far. The £3,059 figure serves as a big boost to EV dealership financial confidence. And to spur confidence on further, the average sold price was up by over £2,000 compared to last month.
Average mileage also fell once again to 27,371, dipping below the 30,000-mile mark, where figures have been averaging across 2025. The average age also fell from 3.4 years to 3.2 years old. This is hugely encouraging for the market and continues to affirm that dealer and consumer preferences are still targeted at younger vehicles.
Hybrid saw a significant boost in their share of sales, rising over 29% from last month – from 5.53% to 7.15%. Small numbers but a clear sign of their growing popularity, often mirrored by the types of models dominating the sales charts.
Dealer Auction’s Marketplace Director, Kieran TeeBoon, commented: “Dealerships can take great encouragement from these statistics. Not only is it becoming clearer which types of EV they should sell, but we can see how the market is frequently demonstrating its profitability.”
As we turn our attention to the best-performing models for May 2025, Tesla continue their impressive run, securing second place with the pure-electric Tesla Model 3 for average margin. Lexus also stand out, with the UX hybrid compact SUV leading the pack with the highest-margin model of the year so far at £4,722, compared to the Tesla’s £3,710 – making it the undisputed top performer in this category this month.
It’s also a strong comeback for the hybrid Hyundai Tucson, which ranked within the top four across all tables this month. It was the top seller for the fourth time this year, and also came in third for CAP Clean performance with 99.13% and fourth for margin. The Tucson has demonstrated consistent profit success in 2025, and also came top of this month’s Dealer Auction’s Retail Margin Monitor, which tracks the highest profit margins across all fuel types each month.
TeeBoon concluded: “May has been another high-performing month for AFVs. We’re seeing growth in profit, sales and consistency in model preferences, all of which is a move in the right direction. It’ll be exciting to see whether this positive trend continues in next month’s figures.”
About Dealer Auction
Dealer Auction is the UK’s leading digital remarketing platform. We give buyers and sellers more choice, better insight and greater margins. Dealer Auction is an independent company, created through a joint venture between Cox Automotive and Auto Trader. For more information, visit www.dealerauction.co.uk.
Launched in May 2024, Dealer Auction’s EV Performance Review (EVPR) is a monthly feature that tracks the performance and trends of EV and Hybrid vehicles on the UK’s leading digital remarketing platform.
