The latest figures from Dealer Auction’s EV Performance Report (EVPR) revealed strong patterns, repeated favourite AFV (alternatively fuelled vehicles) models continued to dominate the charts, reflecting a steady and reliable trend across the market. This consistency highlights growing consumer trust in well-established, proven models that deliver on both performance and value.
July’s numbers further reinforce this pattern. The average retail margin rose 12.6% to £3,049, with the average sold price holding steady at £14,813. However, the average age of vehicles rose to 4.5 years and average mileage reached 43,686 miles, contrasting recent months, it will be interesting to see what August brings.
Dealer Auction Marketplace Director, Kieran TeeBoon, noted: “Month after month, we’re seeing the same popular models leading the AFV market. It’s a clear sign that buyers know what they want, vehicles with a strong reputation for reliability and efficiency. This level of consistency suggests a mature market where trusted names continue to stand out.”
Turning to the broader metrics for the month, Dealer Auction reported that the average sold price held steady at £14,186, while the average age of vehicles remained at 4.5 years. Although there was a small rise in average mileage (rising 3.7% to 45,347 miles) and a dip in the average margin, the overall metrics are positive.
TeeBoon concluded: “August’s numbers are brilliant to see. At the start of the year, we were optimistic that the growing confidence in alternatively fuelled vehicles among customers and traders would be sustained through the year – and it’s certainly the case.
“The summer saw some big developments for the AFV industry – the SMMT announced that the used car market bounced back to pre-pandemic levels in first half of 2025 and one in 10 cars sold in Q2 was electrified.1 What’s more, in the new-car market, the first eligible EV grant models have just been named.2 How will this filter down in the used market as we move into autumn? The data will tell you everything you need to know.”
About Dealer Auction
Dealer Auction is the UK’s leading digital remarketing platform. We give buyers and sellers more choice, better insight and greater margins. Dealer Auction is an independent company, created through a joint venture between Cox Automotive and Auto Trader. For more information, visit www.dealerauction.co.uk.
Launched in May 2024, Dealer Auction’s EV Performance Review (EVPR) is a monthly feature that tracks the performance and trends of EV and Hybrid vehicles on the UK’s leading digital remarketing platform.
