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Dealer Auction, the UK’s leading digital remarketing platform, has appointed Jason Symes as its new Sales Director. 

Jason joins Dealer Auction from Cox Automotive, where he was Head of Dealer – Enterprise Sales, and has 20 years’ experience in the automotive sector. Prior to joining Cox Automotive in 2018, he spent nearly five years in sales roles for Inchcape UK and Sytner Group before joining Martec Europe as an automotive training consultant.  

Reporting to Dealer Auction CEO Le Etta Pearce, Jason will lead the sales function, taking responsibility for the management of Dealer Auction’s existing dealer, fleet and OEM accounts in addition to leading its new business activities. He will also support customers’ increased use of the platform to remarket EVs. 

Le Etta said: “Jason is a fantastic addition to Dealer Auction, and I’m thrilled he’s chosen to join us. While at Cox, he established an enviable reputation as an unfailingly positive and ambitious strategic sales leader. His experience and connections will be invaluable as we continue to grow and expand our remarketing services across multiple sectors.”

Jason comments: “Dealer Auction is an exciting digital business at the cutting edge of the remarketing sector and the opportunity to play an influential part in its continued success is an honour. I look forward to an exciting 2024 and beyond!”