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Dealer Auction, the digital wholesale marketplace, is extending its service proposition to support more dealers and fleets to make the move to a digital remarketing strategy. 

Dealer Auction Remarketing Services gives dealers and fleet operators the option to outsource the handling of vehicles while still benefiting from the days to sell and sale price performance advantage its digital auction format provides.  

The company says it has made the move in response to demand from prospective customers who want to adopt a fully digital remarketing strategy but are unable to self-serve due to their scale, resource or operating preferences.  

CEO Le Etta Pearce comments: “Since inception, Dealer Auction has proved popular with dealers and fleets willing and able to handle their own vehicle listings and handover. They are happy to self-serve the physical elements of the process while taking full advantage of the speed and effectiveness of a purpose-built digital platform. And they love the fact vehicles can be promoted to a large audience of responsive buyers within hours of becoming available and, in many cases, sold the same day. That means they stay ahead of depreciation losses, get cash back into the business and, in the case of dealers, quickly free up space for more profitable retail stock.  

“However, the self-serve model has made it challenging for some to share the same experience. For various reasons, but typically their size, volume of sales and operational models, the self-service element does not fit their ways of working. So, on the back of numerous conversations and requests, we have created a flexible option that allows these customers to contract us to handle their disposal stock on their behalf.” 

Collection and processing is handled via Dealer Auction’s partnership with a reputable and trusted third party, with vehicles going live on Dealer Auction’s digital platform within moments of them being photographed if desired. The service includes collection, imagery, auction listing and storage. Buyers can either collect from one of several locations nationwide or arrange for delivery. Buyer and seller fees remain competitive versus those typically found in the traditional full-service auction providers.  

Le Etta continues: “In many respects, our new Dealer Auction Remarketing Services option provides any business with vehicles to dispose of the optimum contemporary remarketing solution, blending all the benefits of a high-performing digital marketplace but with the convenience of a complete collection and processing service to overcome the challenges some have with the self-serve model. It’s the best of both worlds but built to increase speed of sale and maximise profit potential.” 


Dealer Auction Remarketing Services is available now. For more details visit